From Underdogs to Market Leaders: What Chinese OEMs Can Learn Today from Japanese Carmakers Conquering Germany in the 1970s-1990s
Download as PDF Chinese car manufacturers are trying to gain a foothold in the German market. This proves to be a difficult endeavour, yet the story sounds familiar: In the 1960s, Japanese carmakers also faced a tough road breaking into West Germany’s car market. Yet by 1990 they had become a significant presence. Initially hampered […]
