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Article

Many automotive OEMs‘ strategies are failing. Here’s why.

Article

What Automotive OEMs & Suppliers Get Wrong About Supply Chain Resilience – And How to Get It Right

Article

The Growth of the Luxury Car Market in Emerging Economies

Article

The Role of Big Data in Automotive Design and Marketing

Article

The Integration of Solar Power in Vehicle Design

Article

The Influence of IoT on Vehicle Connectivity

Case Study

Overcoming Brand Perception Challenges through Strategic Communication

Case Study

Establishing a National Sales Company (NSC) to Accelerate Market Entry

Deep Dive

Fumbling for Footing: Why Chinese OEMs Face Barriers In The German Market And How To Overcome Them

Deep Dive

From Underdogs to Market Leaders: What Chinese OEMs Can Learn Today from Japanese Carmakers Conquering Germany in the 1970s-1990s

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