Fumbling for Footing: Why Chinese OEMs Face Barriers In The German Market And How To Overcome Them
Download as PDF Starting in the early 2020s, several Chinese Original Equipment Manufacturers (COEMs) launched an ambitious initiative to penetrate the European automotive market, with Germany as a primary focus. Germany, renowned as one of the world’s most sophisticated and competitive automotive markets, represents more than a geographic expansion; it is a rigorous test of […]
