Fumbling for Footing: Why Chinese OEMs Face Barriers In The German Market And How To Overcome Them
Download as PDF Starting in the early 2020s, several Chinese Original Equipment Manufacturers (COEMs) launched an ambitious initiative to penetrate the European automotive market, with Germany as a primary focus. Germany, renowned as one of the world’s most sophisticated and competitive automotive markets, represents more than a geographic expansion; it is a rigorous test of […]
From Underdogs to Market Leaders: What Chinese OEMs Can Learn Today from Japanese Carmakers Conquering Germany in the 1970s-1990s
Download as PDF Chinese car manufacturers are trying to gain a foothold in the German market. This proves to be a difficult endeavour, yet the story sounds familiar: In the 1960s, Japanese carmakers also faced a tough road breaking into West Germany’s car market. Yet by 1990 they had become a significant presence. Initially hampered […]
