Why China Buys Chinese
Download as PDF Introduction For four decades, the Chinese market rewarded the German premium brands more reliably than any other. It absorbed their volume, paid their price premium, and treated the badge as the product. Between 2020 and 2026 that arrangement ended. Chinese brands now take seven of every ten passenger cars sold, the three […]
The other IAA
Download as PDF For the automotive industry, the letters IAA used to mean a motor show in Germany. From 2028, they will mean market access. The Industrial Accelerator Act (IAA), proposed by the European Commission on 4 March 2026, converts a large share of the European new-car market into a conditional market: public procurement and […]
Fumbling for Footing: Why Chinese OEMs Face Barriers In The German Market And How To Overcome Them
Download as PDF Starting in the early 2020s, several Chinese Original Equipment Manufacturers (COEMs) launched an ambitious initiative to penetrate the European automotive market, with Germany as a primary focus. Germany, renowned as one of the world’s most sophisticated and competitive automotive markets, represents more than a geographic expansion; it is a rigorous test of […]
From Underdogs to Market Leaders: What Chinese OEMs Can Learn Today from Japanese Carmakers Conquering Germany in the 1970s-1990s
Download as PDF Chinese car manufacturers are trying to gain a foothold in the German market. This proves to be a difficult endeavour, yet the story sounds familiar: In the 1960s, Japanese carmakers also faced a tough road breaking into West Germany’s car market. Yet by 1990 they had become a significant presence. Initially hampered […]
