Fumbling for Footing: Why Chinese OEMs Face Barriers In The German Market And How To Overcome Them
Download as PDF Starting in the early 2020s, several Chinese Original Equipment Manufacturers (COEMs) launched an ambitious initiative to penetrate the European automotive market, with Germany as a primary focus. Germany, renowned as one of the world’s most sophisticated and competitive automotive markets, represents more than a geographic expansion; it is a rigorous test of […]
From Underdogs to Market Leaders: What Chinese OEMs Can Learn Today from Japanese Carmakers Conquering Germany in the 1970s-1990s
Download as PDF Chinese car manufacturers are trying to gain a foothold in the German market. This proves to be a difficult endeavour, yet the story sounds familiar: In the 1960s, Japanese carmakers also faced a tough road breaking into West Germany’s car market. Yet by 1990 they had become a significant presence. Initially hampered […]
Overcoming Brand Perception Challenges through Strategic Communication
Challenge:A leading Chinese OEM was ready to expand its operations in Germany but faced significant hurdles in terms of brand perception. Despite offering innovative vehicles, the manufacturer struggled with a negative perception of Chinese-made products, which many German consumers associated with lower quality. Additionally, the company had minimal brand recognition, which posed a challenge in […]
Establishing a National Sales Company (NSC) to Accelerate Market Entry
Challenge:A prominent Chinese automotive manufacturer sought to penetrate the German market, aiming to quickly build a robust distribution network and enhance brand visibility. However, the company faced significant obstacles, including a lack of local market knowledge, regulatory complexities, and a highly competitive landscape dominated by established European brands. Objective:The client needed a strategic solution that […]
Many automotive OEMs‘ strategies are failing. Here’s why.
Drafting a robust strategy often captures the spotlight in business planning. Surprisingly, the downfall of most strategies isn’t in their design but in their execution. Why is that? 1. Lack of Clarity and Communication.A strategy can only take flight if those responsible for its implementation grasp its nuances. A common pitfall is the failure to […]
What Automotive OEMs & Suppliers Get Wrong About Supply Chain Resilience – And How to Get It Right
In today’s global economy, automotive OEMs and suppliers face heightened vulnerability to supply chain disruptions, from semiconductor shortages to shipping and logistics challenges. Traditional supply chain management practices, lacking in flexibility and adaptability, often lead to production halts, increased costs, and a weaker competitive stance. Key Insights for Enhanced Supply Chain Resilience: By implementing these […]
The Growth of the Luxury Car Market in Emerging Economies
The luxury car market has been experiencing remarkable growth over the past few years, with a significant contribution coming from emerging economies. The global luxury car market size was valued at €0.94 trillion in 2022 and is projected to grow from €1.04 trillion in 2023 to an impressive €2.27 trillion by 2030, according to a […]
The Role of Big Data in Automotive Design and Marketing
The role of big data in the automotive industry is becoming increasingly essential and transformative, particularly in the realms of design and marketing. Its influence extends from the conceptualization of new vehicles to their production, sale, and even post-sale services. Design: When it comes to vehicle design, big data analytics provides an invaluable tool for […]
The Integration of Solar Power in Vehicle Design
Today’s world is increasingly shifting its focus towards sustainable and renewable energy sources, with solarpower being one of the most wide-spread. The thought of combining solar power with electric vehicles in order to extend the latter’s range seems obvious. However, it’s only in recent years that technological advancements have made this a practical possibility. The […]
The Influence of IoT on Vehicle Connectivity
The rise of the Internet of Things (IoT) has had a profound impact on the automotive industry. IoT’s influence on vehicle connectivity has been transformative, reshaping the way we understand and interact with our vehicles. An IoT-enabled vehicle is more than just a mode of transport; it’s a sophisticated data center on wheels. With sensors […]
