Eight Thousand Is The Easy Part
Download as PDF On 29 July 2026 BMW announced the largest structural personnel programme in its history: approximately 8,000 positions worldwide by the end of 2027, without compulsory redundancies. We have modelled it from the company’s own reporting. What BMW’s structural personnel programme is worth, what it will cost, when it pays back, and why […]
Overcoming Brand Perception Challenges through Strategic Communication
Challenge:A leading Chinese OEM was ready to expand its operations in Germany but faced significant hurdles in terms of brand perception. Despite offering innovative vehicles, the manufacturer struggled with a negative perception of Chinese-made products, which many German consumers associated with lower quality. Additionally, the company had minimal brand recognition, which posed a challenge in […]
Establishing a National Sales Company (NSC) to Accelerate Market Entry
Challenge:A prominent Chinese automotive manufacturer sought to penetrate the German market, aiming to quickly build a robust distribution network and enhance brand visibility. However, the company faced significant obstacles, including a lack of local market knowledge, regulatory complexities, and a highly competitive landscape dominated by established European brands. Objective:The client needed a strategic solution that […]
