Overcoming Brand Perception Challenges through Strategic Communication
Challenge:A leading Chinese OEM was ready to expand its operations in Germany but faced significant hurdles in terms of brand perception. Despite offering innovative vehicles, the manufacturer struggled with a negative perception of Chinese-made products, which many German consumers associated with lower quality. Additionally, the company had minimal brand recognition, which posed a challenge in […]
Establishing a National Sales Company (NSC) to Accelerate Market Entry
Challenge:A prominent Chinese automotive manufacturer sought to penetrate the German market, aiming to quickly build a robust distribution network and enhance brand visibility. However, the company faced significant obstacles, including a lack of local market knowledge, regulatory complexities, and a highly competitive landscape dominated by established European brands. Objective:The client needed a strategic solution that […]
